On the album 6 Music says, "A club-conquering DJ of world renowned reputation, Avalon Emerson’s next move will have surprised and delighted followers of her regular craft. Sprung from lockdown and a weariness with the DJ touring circuit, ‘& the Charm’ is woozy dream-pop showcasing the San Francisco artist’s skill for crafting chart-ready hooks. Rich and evocative synth-pop sonics intertwine with intimate lyrics about millennial angst, the discomfort of growing older and seeing the world change in ways outside of your control. It ought to be the first of many ventures outside her comfort zone."

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